There's a rising tide of sustainable packaging that incorporates recovered ocean plastic and the latest is Windex brand window cleaner from SC Johnson (Racine, WI). As part of an ongoing commitment to tackling the problem of plastic pollution in our oceans, the company will launch the industry’s first product that uses 100% recycled ocean plastic in a major home cleaning brand. The product is part of the Windex brand, one of the company’s most popular brands and a household favorite for the past 86 years.

“With more than five trillion pieces of plastic debris in the ocean, conditions are continuing to get worse and worse,” said Fisk Johnson, Chairman and CEO of SC Johnson. “The Windex bottle is just one of the many ways we are not only providing solutions to combat ocean pollution but taking action to make these solutions a reality.”

The Windex Vinegar Ocean Plastic bottles are an everyday offering, and will be made available at North American retailers such as Target and Walmart. As many as 8 million units will hit retail shelves this spring. The new product is the world’s first glass cleaner bottle made from 100% recycled ocean plastic, and it is also non-toxic and cruelty-free. The bottles have been made of 100% post-consumer recycled content since 2015.

As part of the release of Windex Vinegar Ocean Plastic bottles, Johnson will appear February 27 at the GreenBiz 2019 conference in Phoenix where he will discuss the role companies can play to combat the ocean plastic pollution crisis. Attendees at the conference will learn about the SC Johnson-Plastic Bank partnership, and how it is transforming the lives of people in Indonesia with new economic opportunities and by preventing plastic from ending up in waterways.

100% “Social Plastic” Windex bottle is next

Plans are underway to launch a 100% Social Plastic Windex bottle with Plastic Bank by fall of 2019, yet another milestone in the company’s efforts to tackle ocean plastic pollution. 

This one-of-a-kind packaging innovation will include recycled ocean-bound social plastic sourced by Plastic Bank from Haiti, the Philippines and Indonesia, which not only helps the environment, but also provides social benefits to people living below the poverty level. Under this program, the company is now creating recycling programs as part of the solution to stopping ocean-bound plastic and addressing poverty at the same time. The program is designed to educate on recycling and get people to live with and use plastic responsibly. Each bottle will represent a new source of income or economic opportunity for the program’s participants.
“The goal is to create recycling infrastructures to help minimize plastic waste and address the challenges of poverty at the same time,” said Johnson. “This is a massive environmental issue, and it is going to take businesses, governments, NGOs and civil society working together to solve it.”

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