Lidl US, headquartered in Arlington, Virginia, which launched its first stores in the United States in June, is the newest member of the How2Recycle program. The U.S. division of the Germany grocery store chain joins more than 90 companies that use the How2Recycle label to inform customers how to recycle a variety of product packaging types.

Lidl currently operates 38 stores in five states along the East Coast with plans to open up to 100 stores by the summer of 2018.

“Lidl is proud to partner with How2Recylce to help our customers recycle and reduce waste,” says Boudewijn Tiktak, chief commercial Officer at Lidl US. “Running efficient operations and reducing waste are important company principles at Lidl because they enable us to be better stewards of the environment while lowering our operational costs so we can drive prices down for our customers.  By including How2Recycle labeling on our packaging, we are proud to help our customers facilitate better recycling in their own lives.”

Lidl will be using the How2Recycle label on its private label food products. The How2Recycle Label, a project of the Sustainable Packaging Coalition formed by GreenBlue, Charlottesville, Virginia, seeks to make recycling simple by communicating instructions for how to dispose of every packaging component. 

“Retailers like Lidl are uniquely poised to make a significant impact towards encouraging correct recycling behavior when they join How2Recycle,” says Kelly Cramer, senior manager at the Sustainable Packaging Coalition, the creators of the How2Recycle Label. “Applying the How2Recycle Label to their private label packaging means they’re providing consistent recycling messaging across a wide variety of packaging formats and materials and embedding accurate recyclability claims into the store experience. We look forward to seeing How2Recycle on the private label packaging of this flagship European grocer as they begin their US expansion.”

Companies interested in joining the How2Recycle program can visit www.how2recycle.infohttp://www.recyclingtoday.com/join or contact how2recycle@greenblue.org.