Recycling groups Wrap and OPRL form partnership to tackle goals for packaging labelsRecognised by the UNEP as international best practice, the On-Pack Recycling Label scheme provides a UK-wide recycling message on consumer packaging (Image: OPRL)The Waste and Resources Action Programme
(Wrap, Banbury / UK; www.wrap.org.uk
) and UK packaging labelling scheme On-Pack Recycling Label
(OPRL, Petersborough / UK; www.oprl.org.uk
) have announced a strategic partnership setting out how the two organisations will work together towards meeting the UK?s recycling targets.
To achieve packaging recycling targets of 70% by 2030 (the EU?s circular economy packaging waste target) and 70% of plastic packaging by 2025 (the ?UK Plastics Pact? target) ? see Plasteurope.com of 21.11.2018
? they said the partnership will focus on
- providing consistent messaging on-pack to reduce confusion among consumers in the UK about what can and cannot be recycled,
- improving the quality and quantity of household recycling in the UK and
- improving the quality and quantity of ?on the go? recycling in the UK.
Wrap will continue to deliver its ?Recycle Now? (www.recyclenow.com
) campaign alongside broader recycling messages, while OPRL will remain responsible for on-pack recycling messages. OPRL was launched in 2009 in partnership with Wrap, as well as retailers and food and drink businesses.
While advice on-pack is the most important source of information for citizens on recycling, people also seek information from other trusted sources to support this, said Jane Bevis
, chair of OPRL. ?Maintaining and developing further the strong links between OPRL?s on-pack messaging, and Wrap?s work through their Recycle Now campaign and local authority communications, remains essential to delivering more and better recycling of packaging,? she added.10.04.2019 Plasteurope.com [242151-0]